Top 10 Google Marketing Solution Companies - 2019
With more than half the world's population going online, the ability to connect with an end-user is primarily determined by the strength of digital marketing. Today, the method of interacting with customers are integrated with a full gamut of SEO optimization, customer acquisition, retention, engagement, pay-per-click, social media, search advertising, and more.
Google as a significant player in the enterprise realm have paved the way for many enterprises to conquer the complex world of the internet. Google is adopting varied technological innovations to improve the enterprise marketing process. In the past, from allowing businesses to earn with Adsense to making them attract audiences through Adwords, Google has touched upon all the possible tangents of digital marketing. Large segments of companies rely on Google to reach out to the audiences across the digital platforms.
Finding the most suitable path to market a product or a service to the customer is imperative to the success of a business' marketing strategy. To effectively evaluate and augment customer experience, to generate higher ROI, and increase market share, most organizations are ascending their digital ballgame. Further, with the ubiquity of social media channels today, along with the continual rise of advanced multichannel analytics, Artificial Intelligence, and chatbots, marketing has come a long way from what it was a decade back.
Most digital marketing initiatives lay great emphasis on improving the UX, delving on aspects such as micro-moments and highly-targeted advertising. Concurrently, marketing campaigns are being continuously refined through the use of AI, helping businesses in improving their customer service. Consumers are now more sophisticated than ever and find their information through many channels. With Omni-channel marketing, organizations can provide a seamless and consistent communication process to prospects and customers across all channels. Moreover, search engines drive a considerable amount of traffic on Google. With accelerated mobile pages, organizations websites can render services faster, and this in-turn could improve the websites rank on Google searches while Progressive Web Apps exists as a middle ground between the normal responsive website and a native app, thus eliminating the app development costs. By using Augmented or virtual reality, organizations can release their product, test it, and reduce risks that prospects take right before selling the product to the prospects.
There are thousands of solutions and service providers that help enterprises navigate the complex realm of Google's products and services. CIOs and other decision-makers in the enterprise have to choose the best vendor that felicitously addresses business needs while deploying the apt solution. In the last few months, a distinguished panel comprising of CEOs, CIOs, and analysts, including CIO Review's editorial board has analyzed hundreds of Google marketing solution providers and shortlisted the companies that are at the forefront of innovation.
We present to you, CIO Review's "10 Most Promising Google Marketing Solution Providers 2019."