Whether a brand needs to be built, refreshed, or re-imagined, Velocity utilizes its proprietary process, custom products, and expertise in the field of digital marketing to develop brand messaging that resonates with target consumers. Its in-house team of experts is highly skilled and experienced in all traditional and digital marketing fields including, paid search advertising, SEO, social media marketing, video production, graphic design, media placement, 3D animation, and more. “We closely work with a client right from the brand concept, all the way through the product’s digital lifecycle by continually updating their messaging, as well as tracking its effectiveness in the marketplace based on relevant data,” explains Robert Berning III, Founder of Velocity Agency.
Experts at the company conduct thorough research using proprietary research tools and compare the data to its extensive library to identify systemic problems and underlying market opportunities. Velocity’s proprietary program ANNEX enables businesses to implement a geo-fence campaign of any custom virtual boundary, regardless of the perimeter size. The company thencirculatesads in the defined virtual boundary to mobile devices. Once an ad is delivered, Velocity receives a unique code for each phone, allowing ANNEX to organize data for retargeting individuals in the next ad campaign. Equipped with actionable insights, businesses are able to individually target consumers or groups with customized offers and promotions, increasing the success rates of the marketing campaigns.
We consider ourselves as storytellers with unique expertise in different disciplines. We specialize in narrating the tale of our clients to the audience that needs to hear it
To further bolster customer engagement and retention, Velocity offers its “Rate My Smile,” software as a service to enable businesses to gather vital information on their customers as well as simultaneously provide nondiscriminatory and non-biased ratings on employee services for evaluation purposes. As customers are provided with the ability to contribute feedback, Rate My Smile helps establish a good relationship between employees and customers. Additionally, it helps build brand loyalty and indicates to customers that management values their input. Management can then utilize data provided by the customers to develop better services, employee rewards programs and incentivize work ethic.
Headquartered in Mandeville, Velocity was established in 2012, but its roots run much deeper. The genesis of Velocity began with the legendary New Orleans production company, Berning Marketing & Productions that worked for over four decades to elevate brands as diverse and influential as Northrop Grumman and Burger King. After inheriting the company, Robert Berning III decided it was time to expand the borders of his father’s business and explore beyond the boundaries of traditional marketing with Velocity Agency. Today, its in-house team of experts works tirelessly to ensure that Velocity remains on the cutting edge of technology and ahead of its competitors. The company was among the first advertising agencies to offer exclusive and high-tech services such as drone photography and videography, 360-degree virtual reality,and augmented reality. Having experienced tremendous success in recent years, Velocity is building a new 25,000 square foot complex to accommodate its expanding team and expected continued growth. For the near future, the company is focusing on enhancing the capabilities of Rate My Smile and implementing it for new industrial applications. “We consider ourselves as storytellers with unique expertise in different disciplines. We specialize in narrating the tale of our clients to the audience that needs to hear it,” concludes Robert.