Winnow Pro Digital Marketing: The Reliance of Technologies for Stability
With the introduction of Google AdWords and the launch of Facebook, businesses were exposed to marketing opportunities outside the legacy channels. As new marketing technologies became available to businesses, however, the rapid pace of expansion left most businesses without a roadmap for marketing success.
COVID-19 accelerated the need for technology adoption at a level unparalleled by any other time period. This is evident in the fact that digital traffic and sales rose by 13 percent and 18 percent respectively, in Q1 of 2020, compared to Q1 2019, well above the previous year-over-year increases (Deloitte, 14 May 2020). Businesses which stabilized the fastest during the initial blowback of the pandemic were rewarded with the greatest returns.
As the global economy continues to navigate the world of pandemic uncertainties, effective use of technologies offers the greatest opportunity for stability and large returns.
Crafting Technologies for Marketing Success
With a global parent company that has created more than 120 transformative technology business over the last three decades, including those listed on the NASDAQ: Digital Insights Corp. (acquired by Intuit Corporation) and XP Systems (acquired by Fiserv, Inc.), as well as sister-company advisory board members, including former CEO of Apple, John Sculley, Winnow Pro Digital Marketing’s key differentiator is in its ability to offer advanced technologies in all aspects of Ad Campaign Management.
“ “Technology is only as powerful as the people who create it.” - Megan Thorp, Director of Marketing at Winnow Pro Digital Marketing
Winnow-crafted technologies are fueled by the combined expertise of digital marketing strategists from leading paid advertising companies, including Google and Facebook; engineers and data scientists with successful track records in developing machine learning (ML) and artificial intelligence (AI) technologies; and a strategic advisory board comprised of industry experts from various sectors including Automotive, Real Estate, Healthcare, and Marketing Agency Partnerships.
“ “We improve the effectiveness of digital marketing through the unique combination of human expertise and marketing automation, specifically using AI.” - David Saedi, Chief Executive Officer (CEO) of Winnow Pro Digital Marketing
AI-Powered Efficiencies for Businesses
There are three critical elements to measure the effectiveness of advertising campaigns: cost efficiency, time savings, and enhanced quality. Winnow positively impacts these elements through its AI-powered technologies and data-driven techniques for optimizing client campaigns, ultimately improving returns.
“Our technology stitches the [client] data into the digital marketing strategy, making it more effective and valuable.” - Subhankar Ghosh, Chief Revenue Officer at Winnow Pro Digital Marketing
While the entire collection of Winnow’s technologies is designed to drive efficiencies, there are several “A.I. Upgrades” that all Winnow clients enjoy:
1. Competitive Intelligence Tool (CIT)
2. 360 Winalysis Audit
3. One-Click Client Onboarding
4. AI-Crafted Strategies
5. Automated Performance Reporting
Our most recent release comes as the Competitive Intelligence Tool (CIT) which is designed to uncover paid and organic marketing opportunities for businesses.
Through a competitive lens, Winnow generates a report detailing how much market share a business is losing to competitors, how to lower advertising costs, and how to recapture lost revenue - within 60 seconds or less. Visit Winnow to learn more about Competitive Intelligence for your business, https://www. competitiveintelligence.winnowpro.com.
Winnow Pro in Action
“We help our clients develop, adapt to, and execute effective digital roadmaps by continuously using data to enrich their understanding of where the competition is, what the trends are, and where it’s leading them.” - David Saedi
Winnow functions as an additional workforce for clients through its focused approach of measuring the effectiveness of ad campaigns via AI-powered technologies.
The Winnow’s technology enables end-to-end tracking and benchmarks the clients’ performance results before and after implementing the digital strategy. Winnow then provides Automated Performance Reports, in addition to campaign recommendations based on predictive analysis.
We improve the effectiveness of digital marketing through the unique combination of human expertise and advanced technologies, specifically using AI
Based on the ad campaigns’ success metrics, Winnow’s AI-powered technologies continuously optimize the campaign components, such as bidding strategies and budget allocation, to achieve optimal returns.
“There can be about 400 adjustments that are done by our AI engine on any given campaign enhancing its effectiveness.” - David Saedi
Technologies for SMBs & Enterprises - and Everything In-between
Winnow has successfully serviced brands of varying sizes, from local businesses to global enterprises. The complexity of our solutions varies by company size, but the methodology for delivering results is applicable across regions, audience demographics, and revenue scales.
In a recent case study, Winnow delivered a 20x return on advertising spend (ROAS) within a 30-day timeframe to a U.S. auto dealership client. With direct access to the dealer’s CRM, Winnow was able to accurately claim attribution for all campaign leads and their purchases.
The Legacy of Innovations
In 2021, Winnow is scheduled to launch new, AI-powered tools to help businesses further understand their competition and expand their existing market share. With AI revolutionizing digital marketing, the company is spearheading a new path that will undoubtedly redefine the field.
For enterprises, Winnow is also developing a new collection of tools that do not fit into the traditional vertical market criteria; these efforts are led by Subhankar Ghosh.
For agency partnerships, Winnow is preparing an industry-focused advisory group where select agencies will participate in the development of Winnow Pro AI-powered technologies based on the agencies’ insights into emerging trends and innovative ideas to improve their business. The development of this advisory group is led by Megan Thorp.