Third Marble Marketing
Smart Marketing Solutions for SMBs

Henry Ford did not invent the automobile, but he built them in a way that the masses can afford it. Chris Fawcett has set out to repeat the same success story in the marketing world. As a direct marketing and eCommerce veteran with an industrial engineering background, Fawcett streamlines marketing for small and medium businesses (SMBs). At the core, Fawcett brings a process-engineering operating model to marketing. Through his company, Third Marble Marketing, Fawcett uses Google Ads, which is the only marketing solution he’s found to deliver immediate and scalable results, to help clients attract more audiences and grow their clientele.

SMBs frequently neither have apt skills nor adequate resources for marketing. And their entire spend on marketing goes in waste due to hasty project implementation which fails to resonate with the target audience. Third Marble solves this problem by ensuring that the ads, keywords, and websites are built in a way that attracts the right audience and triggers the right call to action based on the clients’ needs.

Third Marble majorly offers Google Ads that includes search and shopping ads optimized for Google webpage. It also offers display and remarketing/retargeting ads that appear on millions of other websites through the Google display network. Besides, it serves YouTube ads as well. Their SEO services are tailored to help local businesses get to the first page of Google search. “In summary, our strategy is to find the nearest product/service provider who can cater to the needs of the online user,” says Fawcett, Founder and President of Third Marble.

Another differentiator for Third Marble is its simple onboarding process through online registration with no contract lock-in period. In the first phase, an account manager reviews their information, understands their goals, and defines the expected deliverables. Concurrently, Third Marble’s operations team starts setting up the account and gets the ball rolling with few keywords and ads for early wins. “We often see quality traffic going to a client’s website even before we brainstorm a strategy with them,” says Fawcett. Subsequently, in phase two, the company filters unnecessary keywords and ads while building new ones, keeping clients’ needs in mind.

Our strategy is to find the nearest product/service provider who can cater to the needs of the online user

In phase three, Third Mobile uses Google’s AI-based smart models to gather relevant marketing data and activating the right automated models and ads. The company’s account manager closely monitors the clients’ accounts and makes changes accordingly.

Third Mobile employs a number of tools, including a negative keyword list and a dedicated formula, to improve the marketing results for its clients. The list ensures consistency in the marketing messages and the content on the landing page. On the other hand, the formula aids in testing the ads consistently for the impact they are creating. “We ensure ads communicate the message clearly, and they align with the call to action that our client expects,” says Fawcett.

An eCommerce-based auto parts vendor, for instance, achieved a splendid growth owing to Third Marble’s expert marketing strategy. Working with another marketer, the vendor spent $1,500 every month and witnessed less than 3X ROI on their marketing investment, which was not sufficient to keep the lights on. Third Marble began the engagement by selecting five categories of products and identifying which ones performed well. The company identified that only two of the five categories of products had high demand. It then guided the vendor to invest more in products that have high customer traction and reduce the spending on other product categories. This strategy helped the client achieve increased ROI by more than 10X. Third Marble repeated the same strategy for the next five categories of products. This time, the client achieved ROI of 12.5X. “This is in the COVID-19 times, so you can imagine the impact our strategies will have in normal conditions,” concludes Fawcett. Third Marble continues to focus on process innovation and deliver greater results to its growing client base.