Montgomery L. (“F.M.”) Byers, Jr. PrincipalOrganizations are incurring huge losses every year due to ineffective marketing strategies. Many firms invest a lot of money developing and implementing offline/ online strategies, but without a clear understanding of how to measure them properly, or how to optimize them for enhanced results. Recognizing that these challenges are far too common, SMDigital, a full-service, international agency specializes in helping organizations refine their digital strategies and related business processes to produce measurable results. With roots as a boutique digital agency that goes back to 2003, the company, today, has established itself as an ROI-driven, digital marketing consultancy with full-service capabilities.
The initial process starts with a complete digital audit, identifying and documenting all the tools, tactics, and processes currently being employed and then outlining a roadmap that can be used to increase results. In most cases, the company can point out overlooked and often significant gaps where the business process is under-performing, or worse, broken. These gathered insights provide clients with an opportunity to either implement the recommendations on their own or work with SMDigital to implement them for enhanced results. Once engaged, SMDigital assigns a digital marketing consultant as an extension of the clients’ team, focusing solely on optimizing the process, generating more customers and additional revenue -- with detailed reporting dashboards to back up the efforts. Montgomery “F.M.” Byers, the CEO of SMDigital, says, “We have a reputation for helping high-performing companies generate more revenue, in a faster and transparent manner, with a focus on ROI.”
Referred to internally as “following the bouncing ball,” SMDigital realizes the significance of identifying and understanding not just the client’s marketing tactics, but also their entire business processes. The company has over 100 teammates comprised of Google-certified professionals, digital strategists, business analysts, creative designers, digital architects, engineers, media buyers, and project managers conversant in several languages to support their North and South American clients. This team of experts work in concert with the client’s internal team delivering a thorough analysis of the market, helping them to identify the ideal prospects from the target audience, that enhances customer conversion rates. SMDigital follows their internal mantra of ‘you can’t manage what you don’t measure’ and offers a reporting platform that makes measuring performance metrics easier. The suite of tracking and reporting tools provide a full 360-degree view of online marketing efforts.
We have a reputation for helping high-performing companies generate more revenue, in a faster and transparent manner, with a focus on ROI
Further, their heatmap tool offers valuable insights into the website’s most clicked sections. The company’s session replay tool illustrates how visitors interact with certain landing pages. Besides, their robust phone call tracking tool enables detailed tracking of every caller, and the lead manager provides real-time visibility concerning all new inquiries, leads, and customers. Additionally, SM Digital’s reporting prowess is amplified by their digital analysts and strategists that interpret the data and continually optimize the process to garner enhanced results.
Byers illustrates the company’s ability by noting how an international healthcare company approached SMDigital with a simple mandate to generate more customers each month, at the desired acquisition cost. Despite performing some traditional marketing, and with an online presence, the client was not getting the desired results. On top of that, how to track marketing campaigns properly was an ongoing challenge each month. Within a month after being engaged, SMDigital identified several pain points, and processes where the client was clearly underperforming and produced a digital action plan. Two weeks later, and with the same investment, the client was enjoying a 21 percent increase in inquiries and a 29 percent increase in new customers.
Today, SMDigital partners with many clients in healthcare, real estate, education, financial services, and other specialized verticals. Looking forward, the company sees an increased need for digital compliance as it relates to privacy and the new ADA/ WCAG online conformance requirements. By providing solutions to drive business growth and addressing the emerging trends, SMDigital is ensuring their continued success and leadership in the coming years.