As a Google Premier Partner, Google app campaign partner and YouTube partner, Creadits works closely with the team at Google to understand how each ad product is changing and the best ways to get the most from them. These insights are used to continually improve the creative solutions they provide to their clients, to reap optimal performance with minimal effort. Another major issue affecting productivity in the creative industry is the inefficient matching of project opportunities with the talent they require. Geographical distance used to be a barrier to visibility, but Creadits’ solution has since bridged this gap. The company has on-boarded creative talents with diverse skill sets from every corner of the globe.
Exemplifying their excellence, Vasu shares a success story where the digital music subscription service, Spotify wanted to increase the number of app downloads among music lovers aged 18-45 in Taiwan, Malaysia, and the Philippines. The goal was to reach new listeners in a region with multiple languages and diverse cultural and musical tastes while increasing the brand’s Return On Ad Spend (ROAS).
The biggest issue for creativity is that it is subjective. We have a global perspective; it has provided us with a global barometer of what constitutes relevant content and good taste
To design a campaign that would address the differences in local languages, cultures, and musical tastes across its APAC markets, Spotify turned to Creadits. The company’s unique strength is access to creative talents from all over the world to execute strong localized designs within short turnaround times. In just 72 hours, the team created 300+ ad variations inspired by global trends and regional pop culture references, while adhering to Spotify’s brand guidelines.
This is one of many instances where Creadits hard work and ingenuity to find the right fit solution for their client has helped them gain a strong foothold in the market. Additionally, going the extra mile, they analyze the results from each round of ad creative and use the insights to improve upon the next. This constant feedback loop ensures all advertising and marketing is continually optimized for better results over time. Furthermore, Creadits offers its solution to their clients on a monthly subscription model based on a common currency that allows them to cater to all types of creative services.
Vasu emphasizes how the production of an ad from start to end requires an entire spectrum of creative services, from copywriting, filming, editing to animation. Yet, one-stop solutions are few and far between, and marketers often need to source for multiple vendors to meet their various needs. Thus, he concludes stating, “While our focus is currently on video, 3D and HTML5 creatives, we have plans to expand our suite of services even further with more diverse and unique skilled specialists joining us in the coming years.”