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Udayan Bose, Founder & CEONetElixir offers on-demand web analytics consulting solutions that help the marketer derive actionable insights from their Google Analytics data to provide them on the dot recommendations. The company’s mission is to “Help Businesses Succeed Online” and the products are developed with three key aspects in mind—simplicity, transparency and business impact. Since 2012 NetElixir also has been offering free SEO, Paid Search and Ecommerce tools on LXRMarketplace for solo entrepreneurs and small businesses. The tools have been used by 75000 unique businesses from over 130 countries so far.
LXRGuide is the newest offering from the company. It is a powerful, web based Google AdWords recommendation search engine. The tool offers a simple user interface and 25 powerful algorithms which are derived from NetElixir’s 5 MM+ hours of hands-on paid search optimization experience. LXRGuide provides pin-pointed recommendations (based on live data analysis) on the actions that the in-house search marketers need to take to improve campaign performance.
Our products deliver comparable Google AdWords performance through a simple user interface for a fraction of the cost of enterprise technologies
On the other hand, LXR MarketPlace.comoffers free SEO and paid search tools which are starter tools that lend a hand for a well-organized SEO and PPC management.
NetElixir also offers tools like LXRSEO and LXRPlug into help the mid-sized business clients run successful free and paid Google campaigns. LXRSEO ranks the website on 20 SEO factors to inform the clients about the chances of getting found on Google and then recommends the tasks to be executed for repeated results. LXRPlugin is an excel plugin that helps generate 35+ reports on every aspect of the client’s Google AdWords campaign and provides actionable insights.
The company has worked with over 300 businesses in 17 countries. One of the clients Rugstudio had a simple goal for every digital marketing campaign they ran- 3x returns on every dollar invested. This included Google AdWords campaigns. NetElixir’s LXR plugin helped cut down the analysis and reporting time for Rugstudio by 90 percent, helped generate actionable analysis within seconds and was more than 10x cheaper than comparable AdWords analysis tools in the market.
NetElixir is making big investments in the three key digital marketing areas-online customer intelligence, mobile search marketing and small business tools. While consumer insights mapping helps NetElixir to keep marketing efforts aligned with continually changing customer preferences, the company believes in the phrase – Mobile is Internet.
NetElixir Releases AI-Powered Digital Marketing Platform To Predictably Win High-Value Customers
Wednesday, February 22, 2023
PRINCETON, N.J. - NetElixir, one of the fastest-growing independent digital marketing agencies in the United States, recently launched their proprietary AI-powered digital marketing platform, LXRInsights. This new product combines the power of machine learning with a human touch.
Leveraging LXRInsights' high-value customer segments led to a 2x increase in conversions compared to regular audiences.
• Seamless integration with major platforms like Google Ads and Meta to launch one-click remarketing campaigns
• Empowering machine learning algorithms to continually find similar high-value audiences based on initial high-quality signals
• Sharing actionable data and insights to help marketers make crucial budgeting decisions about which channels best support their growth goals
• High-Value Customer Score to easily quantify the worth of newly acquired customers
• Experiments Playbook to help marketers regularly test and optimize their growth strategies
"The future of digital advertising in the cookieless future will be ruled by walled gardens, where each marketer will need to choose which ones they want to play in," said Udayan Bose, Founder and CEO of NetElixir. "LXRInsights enhances the levers you can control in these walled gardens, such as audience signals. Our platform helps determine which levers you need to pull in order to win your best customers."
Already, NetElixir's LXRInsights has seen some phenomenal successes in magnifying the reach of Google Ads and Meta campaigns for our clients. Leveraging LXRInsights' high-value customer segments led to a 2x increase in conversions compared to regular audiences, which contributed to earning 133% of their quarterly target revenue for a leading beauty brand. Social campaigns targeted to LXRInsights' lookalike high-value customer list for a leading scrubs retailer generated a 39% higher conversion rate compared to Meta's benchmark. These high-value customers then spent 15-30 seconds more on the website after interacting with an ad compared to other audiences.
All this is just the beginning. Based on user feedback from LXRInsights clients and internal experimentation, the team is continually evolving LXRInsights' offerings. In the new year, NetElixir aims to offer:
• Over 20 features to determine a customer's high-value score and a roadmap on how to increase customer loyalty
• Extensive Experiments Playbook to help marketers continually refine their brand's best practices for customer engagement across channels
• Customer journey map that aligns with product journey map to better chart which products draw in high-value customers
• Overview of macro trend analysis into online customer behavior to better benchmark your customers
LXRInsights was built after the NetElixir team observed that 12-15% of customers drive over 40% of revenue. By identifying, engaging, and winning those high-value customers, marketers can significantly improve their channel marketing effectiveness while maintaining their budget. Meet your high-value customer now.
Company
NetElixir
Management
Udayan Bose, Founder & CEO
Description
NetElixir helps run profitable campaigns on Google AdWords and build web based tools to assist small and mid-size businesses
