Bracket Computing
An Enterprise-Class Infrastructure Service Built Entirely in Software on the Hyperscale Cloud

Most enterprise IT leaders have the same problem. More than 80 percent of their budget goes toward building and maintaining the status quo. That means there’s little left to support or even drive essential business innovation. It’s a pain point that’s been difficult to remedy.

While enterprise IT leaders acknowledge the need for a more flexible and dynamic computing infrastructure to address their business needs and they’re starting to break out of the confinements of the complex and expensive data centers and embrace private and public cloud infrastructures, they often find that neither is a real solution.

Private cloud infrastructure delivers higher utilization and incrementally higher elasticity and flexibility, but it doesn’t change the fundamental issue—enterprises are still building and managing all the hardware and spending the majority of their resources maintaining and enhancing a complex hardware/software stack. The public cloud allows businesses to escape from the burden of building and managing hardware, but if not combined with additional capabilities it fails to run mission critical workloads in a multi-tenant environment.

The enterprise needed an innovative computing model—one with both the security and the performance of traditional data center systems, but that taps the infinite possibilities the public cloud made available. Bracket, based in Sunnyvale, CA solved this issue with the Bracket Computing Cell, a cloud virtualization system encapsulating the enterprise's applications and data, along with the computing infrastructure for them, in a fully encrypted virtual system. It logically isolates data and application performance from underlying cloud providers as well as other tenants, and is able to span multiple clouds to yield the highest levels of availability and performance while eliminating provider lock-in. “Abstracting capacity from the underlying infrastructure fundamentally changes the public cloud’s ability to meet the unique security and performance needs of the enterprise,” says Bracket’s CEO Tom Gillis. “Now, for the first time, enterprises can have their infrastructure—storage, security, compute, and networking— automatically adjust to meet specific directives, even under running applications, all without any additional work on behalf of the IT team.”

The Bracket Computing Cell is architected from the ground up to harness the building blocks and near-infinite scale of multiple public cloud providers.

It sits atop Google Cloud infrastructure to deliver critical capabilities for enterprises to run mission-critical workloads in the public cloud’s multi-tenant environment.

Bracket’s ultimate goal is to deliver enterprise computing driven by actual business needs, not restrictive hardware limitations. “To do so, we are defining the enterprise data center of the future—in the cloud, capable of accommodating the requirements of the most demanding, mission-critical workloads that our enterprise customers have,” says Gillis.

Currently the company is focused on the Global 2000 and government agencies that need flexible, efficient, and highly scalable computing, but that also value security, predictability, and control. They span industry verticals, including manufacturing, media, financial services, healthcare, and government, among others and include some of the nation’s largest corporations, however Gillis declines to share specific customer names, explaining, “Our customers see Bracket as a competitive differentiator.”

We are defining the enterprise data center of the future—in the cloud, capable of accommodating the requirements of the most demanding, mission— critical workloads that our enterprise customers have

The company’s roadmap reflects customer demand. “Since we’re undertaking something that has never been done before, it was imperative that we work closely with customers to understand and design for their specific enterprise needs,” says Gillis. It is focused on continuing to provide even better service level assurances, enhanced directives, richer security and encryption controls as well as consistent data management services across multiple clouds. “In short, any solution delivering truly ‘enterprise ready’ cloud needs to be a single, integrated system—the software equivalent of a shot at the Moon,” says Gillis. “We feel we have taken the first steps on the journey.”