Mitchell From, Co-Founder & President of Business Development and Jose Ponce, Jr Business PartnerAt the age of 25, when most individuals are just starting their careers, Mitchell From was already the Director of Information Technology at an international oil and gas company. He later found his true calling; his entrepreneurial spirit led him to launch his own startup—Authority Solutions®. “My business partner Jose Ponce Jr—who holds a rich background in data recovery and reverse engineering data storage systems—and I decided to develop solutions for internet marketing. I was amazed to see how, with web design and SEO, he had figured out the secret sauce to getting results the right way, without running software or using gimmicks,” recalls From. Today, their collective efforts are reaping results for their clients at Authority Solutions®—a digital marketing agency offering internet marketing services with a focus on bringing integrity to SEO. Offering digital advertising services, strategic planning consulting and Internet marketing services such as SEO, PPC to web design and more, Authority Solutions® provides a systematic, data driven approach to delivering trackable results.
“We bring integrity to SEO that has been lacking for a long time in this space. Everything from what we do for our clients to how we do it, we ensure it is done with integrity. We ranked ourselves to the top of Google and we follow the same tested and proven strategy to ensure that our clients achieve the same,” says From.
A boutique agency, Authority Solutions® focuses on internet marketing—an aspect of digital marketing—including SEO, PPC through Google AdWords and Facebook ads, web design, social media management, content marketing, reputation management and reputation repair. “Companies want to be on page 1 on Google; they all know that nobody goes to page 2,” says From. “In fact, there’s a joke in the industry: if have you a dead body you’ve got to hide, where would you put it? You put it on page 2 of Google because no one is going to look there.” Companies continually invest thousands of dollars every month for years to get to page 1. Some still fail. Worse yet, unknowingly they may have never really had the insight and data driven methodology that would have been required to have SEO work for them in achieving their goals. Thus, they never make it to the top ranks on Google and likely never will without knowing why. This is where Authority Solutions® comes in. Authority Solutions® with its seasoned SEO experts, achieve the goals set by their clients by ranking them for “terms that matter.” Authority Solutions® assists clients in finding the correct keywords for their SEO campaign so when the client ranks at the top of Google, the rankings will drive relevant traffic to their site and create endless sales leads and revenue for their business. Of the company’s portfolio of SEO services, they strive to continue to be head and shoulders above the rest in the industry when it comes to Search Engine Optimization because “SEO is the best ROI for a business” says Mitchell From.
While Pay per click (PPC) marketing is the quickest and simplest way to get relevant traffic to sites, From believes that most companies lack the understanding of how to use Google AdWords the right way. Most companies will run Google Adwords campaigns for as many keyword terms as possible and will direct that traffic to the company’s website. From states that this is a major issue that most clients do not understand. When that broad traffic hits the website and they land somewhere that doesn’t answer their immediate need or question, they will leave, which is called a “bounce”. A high bounce rate is a negative ranking factor when it comes to SEO and organic rankings in Google. When Authority Solutions® runs a Google Adwords campaign, they “not only create a cohesiveness between the search terms, the ad copy and the target landing page, which is what Google looks for in providing a higher quality score, but we also make sure that ads do not negatively impact the SEO campaign,” From explains.
We ranked ourselves to the top on Google. We follow the same tested and proven strategy to ensure that our clients achieve the same results
Authority Solutions® prides themselves on providing a robust reporting platform for their clients, specifically designed for the internet marketing community. Clients can access the fully integrated platform through their mobile devices and desktop computers, eliminating the need to log into different systems. Clients are given their own dashboard for high level reporting that also allows them to see multiple analytical and reporting platforms in one place as well as being able to drill in deeper to see their rankings of the campaign keywords on a daily, weekly, and monthly progress. With Google Analytics integrated with the dashboard, the clients can also monitor their bounce rates, sessions, visitors, click-throughs, and more. “While companies pay a significant amount of money for SEO services, they typically have no way to measure the results. We also institute tracking numbers to help our clients see the measurable results driven by our efforts,” he adds.
The uniqueness of Authority Solutions® approach and services stems from not just the integrity it brings to the table but also the latest tools and techniques the company leverages to increase clients’ rankings, traffic and ultimately their conversions. As Google wants their search results to be organic, using automated software to create backlinks and keyword-stuffing or ‘‘black hat techniques’’ to artificially inflate the perceived popularity can bring the dreaded Google penalty. However, Authority Solutions®’ strategy strives to minimize any footprint of an SEO company at work. Additionally, Mitchell From proudly states, “Our engagement agreement allows our clients to leave at any time; they stay with us because of the value we deliver. Our clients make multiples of what they are spending with us. As long as this is true, we will continue to have long term client relationships.”
While explaining the company’s value proposition, From recalls an instance where they assisted a top law firm in Houston that practices family law and focuses on divorce. The client was using traditional marketing means and referrals because no internet marketing company could get them to page 1 on Google. After working with Authority Solutions® for only a few months, they were able to get the client’s website to rank on the first page of Google for the first time ever. Now after just a few short years, the law firm’s main source of new clientele is from Google. Moreover, just in the past six months, their site visits have increased by 50 percent and call volume by over 30 percent. “The client is very impressed with our offerings and they are now expanding and opening an office in a neighboring city with Authority Solutions® as their Internet Marketing and SEO partner,” extols From.
A bright future awaits Authority Solutions® as the organization continues to service companies across the country, working in nearly 30 major cities across the United States and welcoming international clients marketing in the US. “We have spent the past couple years working on our processes, procedures and internal platforms in order to scale with the growth that will come from our nationwide expansion campaign without losing the personal touch that each client deserves,” concludes From.