Adswerve’s founding members have formerly worked for DoubleClick—both pre and post Google acquisition—and know the ins and outs of the Google Marketing Platform. “We are focused on capturing the true essence of customer profiles and utilizing that data to drive the way organizations invest in their marketing initiatives,” states Clint Tasset, President and CEO of Adswerve. By acquiring Analytics Pros—a top Google Analytics 360 and Google Cloud partner and platform provider—in August 2018, Adswerve has expanded its analytics and measurement capabilities for a growing base of agencies and direct marketers. The company is now one of the only providers of implementation, training, support, and strategic consulting services across the entire spectrum of the Google Marketing Platform.
As a Google Cloud, Google Analytics, and Google Marketing Platform partner, the predominant challenge that Adswerve solves involves bringing data to life in order to help clients gain a deeper understanding of their audiences and improve media campaigns. One example of this type of work is how Adswerve records and analyzes customer relationship management (CRM) data and performs propensity modeling to provide a holistic view of website traffic, email engagement, historic buying trends, and more. “This helps brands build customer profiles to deliver the right message at the right time and boost their campaign’s success,” adds Tasset.
Many clients seek Adswerve’s assistance to supplement their in-house data analytics and media capabilities. The company even tailors the Google Marketing Platform to specific business requirements by working hand in hand with agencies and marketers. Recently, a marketing technology company tapped Adswerve’s expertise to dig into its Google Display and Video 360 and Campaign Manager instances, streamline programs, reduce costs, and improve performance. Adswerve combed through all of the client’s media buys and within two months, increased the site traffic by 2.3 times and lowered conversion costs by an impressive 60 percent.
Adswerve is one of the only providers of implementation, training, support, and strategic consulting services across the entire spectrum of the Google Marketing Platform
Adswerve also assists organizations in switching analytics platforms, ensuring a smooth transition with little or no business disruption. In the case of Condé Nast , a mass media company, Adswerve oversaw the migration of the client’s 21 brands from Adobe Analytics to Google Analytics 360. “As we continue to grow and help more and more agencies, analysts, and marketers succeed with data-driven decisions, we increasingly invest in infrastructure and employee training to add service capabilities,” says Tasset. Adswerve looks to continually improve as a consultant and provide better onboarding and support for clients to enhance their usage of the Google Marketing Platform.