Adswerve: Data-first Marketing Approach

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Clint Tasset, President & CEO
Today’s advertising agencies and direct marketers deal with enormous amounts of customer data from multiple devices and touchpoints. They are required to make sense of it and help organizations meet their business objectives. As a result, agencies and marketers continually endeavor to solicit the right customer information, analyze it, and extract actionable insights to help marketing campaigns succeed. The Google Marketing Platform helps them gain a more thorough understanding of their audiences, unlock insights, make informed decisions, and achieve goals faster. However, not every agency or marketer has the capability to reap the maximum benefits of Google’s technology. As a data-first company, Adswerve provides one-stop access to the entire Google Marketing Platform stack and illuminates insights for agencies, marketers, and data analysts. Using its deep data science and analytics roots, the company helps businesses better understand their customers and improve the results of media campaigns.

Adswerve’s founding members have formerly worked for DoubleClick—both pre and post Google acquisition—and know the ins and outs of the Google Marketing Platform. “We are focused on capturing the true essence of customer profiles and utilizing that data to drive the way organizations invest in their marketing initiatives,” states Clint Tasset, President and CEO of Adswerve. By acquiring Analytics Pros—a top Google Analytics 360 and Google Cloud partner and platform provider—in August 2018, Adswerve has expanded its analytics and measurement capabilities for a growing base of agencies and direct marketers. The company is now one of the only providers of implementation, training, support, and strategic consulting services across the entire spectrum of the Google Marketing Platform.

As a Google Cloud, Google Analytics, and Google Marketing Platform partner, the predominant challenge that Adswerve solves involves bringing data to life in order to help clients gain a deeper understanding of their audiences and improve media campaigns. One example of this type of work is how Adswerve records and analyzes customer relationship management (CRM) data and performs propensity modeling to provide a holistic view of website traffic, email engagement, historic buying trends, and more. “This helps brands build customer profiles to deliver the right message at the right time and boost their campaign’s success,” adds Tasset.
With these advanced analytics capabilities, Adswerve helped the vacation rental company, Twiddy , successfully leverage Google’s platform to effectively analyze visitor data and convert potential customers. By pinpointing the best time, price, and strategy to engage customers when they are in the early stages of purchasing a vacation home, Adswerve increased the client’s e-commerce customer conversion rate by 76 percent and annual campaign revenue by 31 percent.


Adswerve is one of the only providers of implementation, training, support, and strategic consulting services across the entire spectrum of the Google Marketing Platform

Many clients seek Adswerve’s assistance to supplement their in-house data analytics and media capabilities. The company even tailors the Google Marketing Platform to specific business requirements by working hand in hand with agencies and marketers. Recently, a marketing technology company tapped Adswerve’s expertise to dig into its Google Display and Video 360 and Campaign Manager instances, streamline programs, reduce costs, and improve performance. Adswerve combed through all of the client’s media buys and within two months, increased the site traffic by 2.3 times and lowered conversion costs by an impressive 60 percent.

Adswerve also assists organizations in switching analytics platforms, ensuring a smooth transition with little or no business disruption. In the case of Condé Nast , a mass media company, Adswerve oversaw the migration of the client’s 21 brands from Adobe Analytics to Google Analytics 360. “As we continue to grow and help more and more agencies, analysts, and marketers succeed with data-driven decisions, we increasingly invest in infrastructure and employee training to add service capabilities,” says Tasset. Adswerve looks to continually improve as a consultant and provide better onboarding and support for clients to enhance their usage of the Google Marketing Platform.

Company
Adswerve

Headquarters
Denver, CO

Management
Clint Tasset, President & CEO

Description
Adswerve is a Google Marketing and Cloud partner that uses data discovery to help businesses gain a deeper understanding of their customers and improve media campaign outcomes. As a data-first company, Adswerve provides illuminates insights for agencies, marketers, as well as data analysts. By acquiring Analytics Pros—a top Google Analytics 360 and Google Cloud partner and platform provider—in August 2018, Adswerve has expanded its analytics and measurement capabilities for a growing base of agencies and direct marketers. The company is now one of the only providers of implementation, training, support, and strategic consulting services across the entire spectrum of the Google Marketing Platform

Adswerve