Chris Hanson, Founder & CEOThe auto shopper of today has high expectations when it comes to buying a new car, and finding information online that helps them in their journey to the right vehicle that fits their needs, fuels a big part of it. Because of this, today’s buyer is well informed about the product owing to research procured from websites, online videos, and social media. This change in consumer behavior has led the automotive industry to alter their marketing strategies in order to influence the decision making process of a potential buyer. Automotive OEMs and retailers are pursuing various methods to establish their brands in the digital world and have a strong presence in social media while exhibiting attractive content across devices in order to target their customers. Well positioned to help companies achieve these goals is Colorado Springs, CO based 3GEngagement, which provides its clients with a complete package for automotive digital marketing. “We deliver SEO, pay per click, unique content creation, social media, and other digital marketing services to ensure that our client’s dealership online presence and website is ranking high and converting into leads,” begins Chris Hanson, Founder, and CEO.
3GEngagement provides its clients with customized solutions that engage customers through website optimization, demand, and lead generation, implementing appropriate tools and processes. “About 40 percent of automotive searches on Google are related to parts, service, repair, and maintenance but only five–ten percent of automobile dealers’ website is committed to these aspects,” says Hanson. “As a solution to bridge this gap we offer Digital Fixed Ops (DFO) packages that enable our clients to dominate the fixed-ops online space.” Their DFO packages create attractive landing pages on the customer’s website that assists in driving and converting traffic into leads, while bringing increased service and parts business to them.
3GEngagement also offers automotive search engine optimization (SEO) service to its dealer clients. “We have designed our automotive SEO/ Content service for maximum results,” adds Hanson. The company’s SEO service and content creation is 100 percent unique to each individual client’s website and keeps clients well informed about the rank and performance of their website through monthly reports.
3GEngagement provides its clients with customized solutions that engage customers through website optimization, demand, and lead generation, implementing appropriate tools and processes
In addition, 3GEngagement provides its customers with automotive PPC (Pay-Per-Click) management that channels the traffic to the dealership’s website. All the PPC advertising campaigns are developed by Google certified professionals and are continually managed to ensure optimum automotive PPC outcomes. The company also manages activities such as campaign development, continuous oversight, perpetual strategic revisions, and optimizations as well as sends reports to their customers through email and phone.
Being a customer-centric company, 3GEngagement focuses on monthly goals with its clients and makes appropriate changes in their current digital marketing strategy accordingly. In one such instance, Carter Motors in Seattle, WA who owns a Volkswagen and two Subaru dealerships, approached 3GEngagement to manage their online presence. The company assisted its client by using Google AdWords, PPC, Display, Retargeting, and Video Pre-roll, which resulted in over doubling their traffic and leads. 3GEngagement also attracted more traffic in their customer’s showroom.
“We are a company with a very talented team that is well informed about both— the automotive space and our digital platforms,” extols Hanson. Moreover, 3GEngagement’s collaboration with Google is a very crucial part of their business and success. The company is also a member of the newly formed Google Automotive Roundtable. For the road ahead, 3GEngagement is planning to further enhance the quality of its solutions that will ultimately improve customer experience and engagement. “The success of 3GEngagement is driven from the attention and care we give to our employees and clients,” concludes Hanson.